Data Science 101: A Primer on the Basics of Data Science & Its Applications

dnazevedo
3 min readJan 27, 2023

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Data science is a rapidly growing field that combines statistics, programming, and domain expertise to extract insights from data. It is used in a wide range of industries, including finance, healthcare, retail, and technology. If you’re new to the field, this article will provide a primer on the basics of data science and its applications.

Data Science Basics: Data science is a multidisciplinary field that involves the collection, cleaning, and analysis of data. The goal of data science is to extract insights from data that can be used to improve decision-making and performance. Data science involves several steps, including:

  • Data collection: The process of gathering data from various sources.
  • Data cleaning: The process of cleaning and preprocessing data to remove errors and outliers.
  • Data analysis: The process of using statistical and computational techniques to extract insights from data.
  • Data visualization: The process of presenting data in a visual format that is easy to understand and interpret.

Data Analysis Techniques: There is a wide range of data analysis techniques that can be used in data science, including:

  • Descriptive statistics: Techniques that are used to summarize and describe data, such as mean, median, and standard deviation.
  • Inferential statistics: Techniques that are used to make inferences about a population based on a sample of data, such as hypothesis testing and regression analysis.
  • Exploratory data analysis: Techniques that are used to explore and understand data, such as data visualization and clustering.

Predictive Analytics: Predictive analytics is a branch of data science that involves using historical data to make predictions about future events. Predictive analytics can be used in a wide range of applications, such as:

  • Fraud detection: Identifying suspicious patterns in financial transactions to detect potential fraud.
  • Customer churn: Identifying customers at risk of leaving a company, so that appropriate actions can be taken to retain them.
  • Sales forecasting: Estimating future sales to help with inventory management and planning.

Artificial Intelligence: Artificial intelligence (AI) is a branch of computer science that involves the development of systems that can perform tasks that typically require human intelligence, such as recognizing speech, understanding natural language, and recognizing images. Data science is closely related to AI, and many data scientists work on AI-related projects.

Certifications: There are several certifications available for data science professionals, including the IBM Data Science Professional Certificate and the Google Data Analytics Professional Certificate. These certifications are designed to validate an individual’s knowledge and skills in data science and can be useful for career advancement and job opportunities.

In conclusion, data science is a rapidly growing field that combines statistics, programming, and domain expertise to extract insights from data. It is used in a wide range of industries and has a wide range of applications, including data analysis, predictive analytics, and artificial intelligence. If you’re interested in getting started in data science, certifications such as the IBM Data Science Professional Certificate and the Google Data Analytics Professional Certificate are a good place to start.

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dnazevedo
dnazevedo

Written by dnazevedo

Data analyst in training & finance lover. Duarte uses data & coffee to make sense of the world. Excel Fan & always learning.

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